Staff Directory

Katie Grose

Title:
Sr. Director of Digital & CRM Strategy
Email:

Katie Grose joined NC State as the Senior Director of Digital Strategy in October of 2024. Katie leads Pack Athletics' digital strategy across email marketing, paid media, social media, and SEO, with a focus on storytelling and revenue generation that deepens fan engagement and grows the Wolfpack brand.

Previously, she spent time at the University of North Carolina as their inaugural Director of Digital Marketing. Katie's career began with NBC Sports, before transitioning into marketing start-ups, and ultimately collegiate athletics. A graduate of UNC Wilmington, Katie earned her Bachelor of Science in Business Administration with a concentration in Marketing while competing as a D1 swimmer.