
Jim Sherrill Retires After 30 Years with NC State
12/1/2016 12:28:00 PM | Pack Athletics
RALEIGH, N.C. - Jim Sherrill has shepherded NC State athletics new technology efforts for more than 20 years, beginning as the department's only fulltime video coordinator in 1994 and ending with his retirement this week from his position as assistant athletics director, a title he has had since 2006.
Sherrill's department has grown from a few student interns to 10 fulltime employees and more than a dozen students who produce hundreds of live events, video highlights and scoreboard messages for the athletics department.
Today, however, Sherrill is retiring after 30 years of service to the university, a span of time that has seen tectonic shifts in technology, broadcasting and livestreaming.
Sherrill had previously served as the producer of the "The Dave Doeren Show," "The Mark Gottfried Show" and "Inside Wolfpack Sports," operating out of a production studio in the Murphy Center and coordinator a new control room in the recently renovated Reynolds Coliseum.
He's been through multiple video formats, from Betamax to full digital broadcasting. He's helped change over the scoreboards from matrix systems to full digital display boards at Carter-Finley Stadium, Reynolds Coliseum and Doak Field at Dail Park. He's upgraded the technology from computers that had 200-gigabyte storage capacity to servers that now hold 64 terabytes just for football and another 64 terabytes for content production.
 In recent years, the video staff has produced as many as 135 live streaming events for GoPack.com, a number that has increased with the advent of the ACC Digital Network. There are more highlights, more coaches cuts, more stories to tell than ever before.
In recent years, the video staff has produced as many as 135 live streaming events for GoPack.com, a number that has increased with the advent of the ACC Digital Network. There are more highlights, more coaches cuts, more stories to tell than ever before.
"It can get a little overwhelming at times," Sherrill says. "[Athletics director Debbie Yow] has been very supportive. She understands the value of video and what younger people want to see on our website."
Sherrill graduated from NC State with a bachelor's of science degree in radio, television and film in 1985 and went to work for the College of Engineering. He moved over to athletics in 1994. He was promoted to the director of technology in 2003 and was named assistant AD in 2006.
He has big plans for retirement. First, he's going to take six months off, which will include a skiing trip with his wife Kim to Utah, where his son David and family live. In April, they will go on a three-week tour of Alaska, knocking off a big item on his personal bucket list.
Then, next summer Sherrill plans to open a Raleigh office for CIC Technologies, a structured cabling company that is expanding into A/V production for commercial construction. Sherrill anticipates it will be less stress and fewer hours than his current job.
"It certainly won't be the volume of work," Sherrill says. "My wife jokes that it will be like a part-time job, with no weekend work or no night work. After 30 years of working about 32 weekends a year, I'm looking forward to that kind of world."
BY TIM PEELER
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Sherrill's department has grown from a few student interns to 10 fulltime employees and more than a dozen students who produce hundreds of live events, video highlights and scoreboard messages for the athletics department.
Today, however, Sherrill is retiring after 30 years of service to the university, a span of time that has seen tectonic shifts in technology, broadcasting and livestreaming.
Sherrill had previously served as the producer of the "The Dave Doeren Show," "The Mark Gottfried Show" and "Inside Wolfpack Sports," operating out of a production studio in the Murphy Center and coordinator a new control room in the recently renovated Reynolds Coliseum.
He's been through multiple video formats, from Betamax to full digital broadcasting. He's helped change over the scoreboards from matrix systems to full digital display boards at Carter-Finley Stadium, Reynolds Coliseum and Doak Field at Dail Park. He's upgraded the technology from computers that had 200-gigabyte storage capacity to servers that now hold 64 terabytes just for football and another 64 terabytes for content production.
 In recent years, the video staff has produced as many as 135 live streaming events for GoPack.com, a number that has increased with the advent of the ACC Digital Network. There are more highlights, more coaches cuts, more stories to tell than ever before.
In recent years, the video staff has produced as many as 135 live streaming events for GoPack.com, a number that has increased with the advent of the ACC Digital Network. There are more highlights, more coaches cuts, more stories to tell than ever before."It can get a little overwhelming at times," Sherrill says. "[Athletics director Debbie Yow] has been very supportive. She understands the value of video and what younger people want to see on our website."
Sherrill graduated from NC State with a bachelor's of science degree in radio, television and film in 1985 and went to work for the College of Engineering. He moved over to athletics in 1994. He was promoted to the director of technology in 2003 and was named assistant AD in 2006.
He has big plans for retirement. First, he's going to take six months off, which will include a skiing trip with his wife Kim to Utah, where his son David and family live. In April, they will go on a three-week tour of Alaska, knocking off a big item on his personal bucket list.
Then, next summer Sherrill plans to open a Raleigh office for CIC Technologies, a structured cabling company that is expanding into A/V production for commercial construction. Sherrill anticipates it will be less stress and fewer hours than his current job.
"It certainly won't be the volume of work," Sherrill says. "My wife jokes that it will be like a part-time job, with no weekend work or no night work. After 30 years of working about 32 weekends a year, I'm looking forward to that kind of world."
BY TIM PEELER
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